Spa Retailer 30 Under 40

Baker, Eubanks Named to Spa Retailer’s 30 Under 40

Georgia Spa Company Executive Vice President David Baker and Vice President of Sales Adam Eubanks have been named to Spa Retailer's 30 Under 40 list for 2024.

Spa Retailer's 30 Under 40 recipients are recognized for their emerging talents driving the hot tub industry forward with fresh ideas and unstoppable energy. The list showcases a group of young professionals who have a passion for and a bright future in the hot tub industry. The recipients were announced in the October 2024 issue of Spa Retailer magazine.


Georgia Spa Company Executive Vice President David Baker with his wife, Jessica.

David Baker, Executive Vice President
Baker made a bold move in October 2014 transitioning from a successful nine-year career in UPS operations management to join Georgia Spa Company. Starting as a store manager at the Buford flagship location, he demonstrated his capabilities, earning a promotion to sales manager within a year. In this role, Baker played a significant part in the company's expansion to its fourth and fifth stores, showcasing his leadership and strategic vision.

In 2020, Baker decided to explore new avenues, founding Lazarus Lead Solutions, a company dedicated to reviving dead and inactive leads. He worked with over 20 companies across the hot tub industry, including The Hot Tub Store, Texas Hot Tub Company and Ohio Pools & Spas. Lazarus Lead Solutions quickly became a go-to for businesses seeking to enhance their sales and marketing efforts.

In 2023, founder Mark Stevens sold Georgia Spa Company to the employees, establishing one of the industry's few Employee Stock Ownership Plans. Recognizing Baker's potential and past contributions, the CEO, Josh Kemerling, invited him to return to Georgia Spa as Executive Vice President. Baker accepted the role, selling his share in Lazarus Lead Solutions to fully commit to this new chapter.

Georgia Spa Company Vice President of Sales Adam Eubanks with his wife, Kristen.

Adam Eubanks, Vice President of Sales
In March, Adam Eubanks celebrated his 17th anniversary with Georgia Spa Company. In 2007, the company was expanding to its then second location in Athens and was looking for people to fill sales roles. Eubanks left his job constructing and selling custom saltwater aquariums and joined the team.

Eubanks' contributions have extended beyond sales. For several years, he took on operational responsibilities, demonstrating his versatility and commitment to the company's overall success. However, he still finds joy in sales.

"According to my colleague and friend, Cherry (Durand), the hot tub industry is a hidden gem in the world of sales, and I completely agree with her," he says. "Our company offers top-notch wellness products that aid in our customers' relaxation, rejuvenation and overall well-being. We stock the finest brands and provide unparalleled experiences. Who wouldn't want to be part of that as their career?"