About
Georgia Spa Company

Proudly Serving Georgia Since 
2004

35,000+ 
Customers Served 

4,500+ 
Five-Star Reviews

7 
Convenient Locations

Helping You 
Bring Relaxation Home 

Georgia Spa Company, an employee-owned business, is your best source for premium hot tubs, swim spas and saunas as well as professional spa and hot tub service in Atlanta, North Georgia and Augusta. We carry only the top-of-line brands in Hot Spring Spas, Caldera Spas, Freeflow Spas, Endless Pools, Finnleo Saunas, Dundalk Saunas, Big Green Eggs, and BULL BBQ Outdoor Kitchens.

Georgia Spa Company provides a satisfaction guarantee for all products and services provided. When Quality and Service count, you can count on Georgia Spa Company, one of only two TradeCertified spa dealers in the state. Georgia Spa's full in-house service department has a large supply of in-stock parts to provide fast service and is also available to provide valet care for your spa or sauna. In addition to its Pre-Owned Outlet and Service Center, Georgia Spa operates six showroom locations in Alpharetta, Buford, Kennesaw, Newnan, Athens and Augusta. All showroom locations are open seven days a week.

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Our Story

Georgia Spa Company opened its first store in the spring of 2004 at the Mall of Georgia in Buford, with a clear vision from founders Mark and Joy Stevens. The Stevens had previously owned a John Deere® Tractor Dealership in Snellville. After selling the John Deere dealership, the Stevens were looking to enter a new avenue of retail sales, and the hot tub industry was very attractive to them.

The Stevens wanted to bring the same level of service and quality from their experience with John Deere to the Atlanta leisure product market. Bringing this quality ownership experience was something that was missing in North Georgia.

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Awards & Recognition

PHTA Award

PHTA Retailer of the Year
Locksin Thompson Retail Excellence Award
Endless Pools gold medal
Aqua 100 Winner

Aqua 100 Winner
Best and Brightest
Trade Certified Spa Dealer
See All Awards
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Start Your
Career with Georgia Spa

We are Atlanta and Augusta's home for Hot Spring Spas. If you want a hot tub that is the benchmark in the market and backed with over 40 years of excellence, then come see our full line of Hot Spring Spas, the largest hot tub manufacturer in the world. Hot Spring Spas have jet combinations and are designed to rejuvenate, refresh, relax and reconnect your body. We also carry Freeflow Spas from Watkins manufacturing. Our brands lead the industry and provide the most value. When sold and serviced by Georgia Spa Company, it's a combination that cannot be beat.

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Connected to Our Community

The Georgia Spa Gives Back program is a charitable giving initiative launched in June 2018 focused on giving back to different organizations around the state of Georgia.

Exceptional Service

Georgia Spa Company has been very fortunate to have several awards and recognition bestowed upon us since opening our doors in 2004.
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Our Amazing Team

Georgia Spa Company operates its six showrooms as well as a separate pre-owned showroom and service center in Auburn, Ga. in-house.

Meet Our Team

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Sign up for Georgia Spa Company's free monthly e-mail newsletter to find out about special offers, upcoming events, product information, tips and insights, and more. Plus, we'll occasionally send out additional savings exclusive to members of our newsletter mailing list.

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The Georgia Spa
Story

Today, Georgia Spa Company operates its six showrooms as well as a separate pre-owned showroom and service center in Auburn, Ga. One of only two TradeCertified spa dealers in Georgia, Georgia Spa employs several sales and service experts and continues to deliver and service every hot tub they sell in-house. Georgia Spa now has more than 15,000 customers that depend on them for service of their spa. From day one, the motto has been "When Service and Quality Count, you can count on Georgia Spa Company."

Come visit us at the Georgia Spa Company, you will clearly see our difference. Quality and Service are not expensive…they're priceless!

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2004

Georgia Spa Company opened its first store in the spring of 2004 at the Mall of Georgia in Buford, with a clear vision from owners Mark and Joy Stevens. The Stevens had previously owned a John Deere® Tractor Dealership in Snellville. After selling the John Deere dealership, the Stevens were looking to enter a new avenue of retail sales, and the hot tub industry was very attractive to them. The Stevens wanted to bring the same level of service and quality from their experience with John Deere to the Atlanta leisure product market. Bringing this quality ownership experience was something that was missing in North Georgia.

Mark contacted Bullfrog® Spas International and inquired about opening a store on the northeast side of Atlanta. Bullfrog Spas was excited to partner with the Stevens on their new store. From the beginning, Georgia Spa Company has delivered and serviced every spa they have sold, and having this level of service has always been their top priority.

2007

Georgia Spa Company quickly became a destination many north Georgia families visited to pick out the perfect spa for their family. During the first year of business, Georgia Spa was recognized as one of Bullfrog® Spas top dealers in the United States. A multi-brand concept was started in 2007 with the addition of Jacuzzi® Hot Tubs. The same success that Georgia Spa had achieved with Bullfrog Spas was quickly realized with Jacuzzi. Numerous sales, customer service and Top Dealer awards were achieved with both manufacturers.

In its first few years of business, Georgia Spa Company noticed that quite a few spas they were selling were going towards the Athens market. Early in 2007, when many local hot tub dealers were closing their doors, Georgia Spa expanded to a second store on Atlanta Highway in Athens. This positioned Georgia Spa to serve their existing Athens customers with water analysis, chemicals and hot tub accessories.

2010

In late 2010, Georgia Spa Company added Watkins Manufacturing brands Hot Spring® Spas and Caldera® Spas to the lineup of quality spas offered. Georgia Spa recognized Hot Spring Spas was the number one selling hot tub in the world. The quality, dealer systems and attention to the customer were unmatched by any manufacturer that they had carried in the past. By eliminating quality issues and overseas manufacturing issues, they saw how Hot Spring Spas would help Georgia Spa become the number one hot tub dealer in North Georgia and the Atlanta market. With a complete brand to represent, Georgia Spa made the decision to represent only Hot Spring Spas and become the Hot Spring Spas expert in Atlanta.

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2012

In August of 2012, Georgia Spa Company added a third showroom to the Metro Atlanta area by the opening of their Kennesaw store.

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2016

Four short years later, the company grew again in November 2016 when it opened its fourth showroom in Alpharetta.

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2018

In Augusta of 2018, Georgia Spa Company grew beyond the Metro Atlanta market opening up its first location in Augusta, Ga.
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2021

Georgia Spa Company added its sixth showroom in Newnan, Ga., in April of 2021.

Georgia Spa Company staff

2023

On May 2, 2023, founder Mark Stevens has announced that Georgia Spa Company transitioned the business to an Employee Stock Ownership Plan (ESOP) making the nearly 90 employees owners of the company.

Aqua 100 Winner

2024

In April 2024, Georgia Spa Company was inducted into the AQUA 100, an exclusive honor bestowed to just 10 North American pool and spa retailers each year by AQUA Magazine.

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