Georgia Spa Company unveiled its new logo on Thursday. It marks the first redesign of the company’s logo since opening its doors in 2004.
After multiple brand meetings and input from several employees, Georgia Spa collaborated with an online graphic designer to develop the new logo.
“I’m really excited to share with everyone the new Georgia Spa Company logo,” said General Manager Josh Kemerling. “We wanted to keep the blue and white rectangle logo we’ve always used as part of the new design, but we also wanted to create a modernized image that reflects our brand.”
Georgia Spa’s new logo represents three defining characteristics of what the company provides:
- The lower part, depicted by a hot tub in a light blue color, represents the water from many of the products Georgia Spa carries while symbolizing life and good health.
- In the middle, a person is shown enjoying relaxation in the spa. This part of the logo is green to signify balance, harmony and wellness.
- The top part, the roof of a house, denotes the fact that Georgia Spa offers products for at-home use, and the darker blue embodies both peace and stability.
“In addition to developing a new logo, we also re-evaluated our motto of Brining Relaxation Home,” Kemerling noted. “While a lot of new ideas were suggested, Bringing Relaxation Home remained the favorite and truly describes what we offer as a company. With the new logo showing an individual relaxing in a spa at home, it’s evident that the Bringing Relaxation Home message has been delivered!”
Georgia Spa Company is Atlanta and North Georgia’s home to Hot Spring Spas, Endless Pools Fitness Systems and Finnleo Saunas. They are also your best source for professional spa and hot tub repair service. In 2016, Georgia Spa Company established itself as the Largest Multi-Store Big Green Egg Platinum Dealer in the state, and they also carry Beefer Grills.
Visit Georgia Spa Company at one of four showrooms in Alpharetta, Buford, Kennesaw and Athens. Open Monday through Saturday, 10 a.m. to 7 p.m., and Sunday, from 1-5 p.m. You can also stop into Georgia Spa’s pre-owned showroom and service center in Auburn, Ga., Monday through Friday, 10 a.m. to 5 p.m.